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Newsletter: The heart-to-heart love between China and Indonesia in an ice cream

Date:2023-11-27  Hits:7

For Indonesian people living in the tropics, havin an ice cream in the hot summer is a real relief and comfort.In Mojokoto County, Surabaya, Indonesia's second largest city, a mobile ice cream sales bicycle team shuttles through the streets and alleys every day, becoming a unique local scenery.It is relying on this mobile ice cream fleet that Yusuf Afat, who was unemployed due to the new crown epidemic, was able to get busy again."Ai Xue gave me support and hope when I was in the most difficult time. Now I can earn 300,000 Indonesian rupiah (approximately 140 yuan) from selling ice cream every day, and my monthly income is several times the local minimum wage in Mozokoto. times," Afat said."Aixue" as Afat calls it is a Chinese-funded ice cream company. In the eight years since it entered Indonesia, it has opened three local factories and established a complete cold chain logistics and operation management system from the factory to the retail end.Aixue actively participates in the formulation of ice cream industry standards and has become the leading brand in the Indonesian ice cream market share.Adhering to the corporate philosophy of growing together with local people, Aixue has launched projects such as increasing the localization rate of employees, targeting local jobless and unemployed people with a mobile ice cream sales fleet, and "increasing income in small and medium-sized stores", which have effectively boosted local employment.According to Wang Jiacheng, CEO of Aixue Company, the company has created a total of 20,000 local jobs, with local employees accounting for 96.1%."The working environment here is good, the remuneration is good, and you can learn new knowledge and skills," said Su Hendra, the production supervisor of the Aixue factory. "I am proud to be a member here." The "Increase Income of Small and Medium-Sized Stores" project is provided to Indonesia through Small and medium-sized stores sell Aixue ice cream in freezers for free, helping cooperative stores increase their income.As of October this year, Aixue has provided hundreds of thousands of free freezers to small and medium-sized stores in Indonesia.As one of the beneficiaries of this project, 24-year-old shop owner Andy Setiawan paid for nearly half of his college tuition with his income from selling ice cream. After deducting the electricity bill, he still earns nearly 2 million Indonesian rupiah every month.Yadi and her husband opened a small store and became a partner of Aixue Ice Cream five years ago.Speaking of Aixue ice cream, she took out one and enthusiastically asked reporters to taste it."This brand of ice cream is of high quality, low price, and profitable. It is already the 'top product' of our store!" In Wang Jiacheng's view, fast-moving consumer goods are closest to consumers' daily lives and can directly affect Indonesian people's impression of China. one of the industries."This industry can be said to be an important part of the people-to-people ties between China and Indonesia. I heard that a shop owner made a good living selling Ai Xue ice cream, and even named his newborn child Ai Xue."


 
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