Beijing International Design Week opens on September 22

Beijing, September 17 (Chen Hang) Xiao Lan, director of Beijing Industrial Design Promotion Center, said on the 17th that the 2020 Beijing International Design Week (hereinafter referred to as the design week) will be held from September 22 to October 7, with the theme of "people's livelihood" as the theme, guided by various issues in people's livelihood, and focusing on the role of design in building a moderately prosperous society in an all-round way.



Dong dianyi, deputy director of Beijing state-owned cultural assets management center, said that as a large-scale annual cultural event and international creative design activity held in Beijing, Beijing International Design Week is sponsored by the Ministry of culture and tourism of China and the Beijing municipal government. Since its first establishment in 2009, it has been the 11th one. It has become a public service platform for creative design with international influence and sustainable development.



"The design week will guide the deep integration of creative design and urban construction, cultural development, scientific and technological innovation, precision poverty alleviation and life aesthetics, guide designers to combine self innovation and creativity with the people's multi-level, wide-ranging and full-dimensional needs for a better life, and guide the high-quality, fine-grained and brand-oriented development of relevant industries, so as to promote design innovation It will play an active role in the innovation and promotion of China's excellent traditional culture and create a new glory of Chinese culture. " Xiao Lan said.



Xiao Lan mentioned that the theme exhibition of design week will focus on "people's livelihood - Design Innovation in poverty alleviation", and select typical typical cases of driving regional culture and tourism, characteristic industry development, improving regional poverty situation and driving sustainable development of poverty alleviation through design, highlighting the unique role and practical value of design in the process of poverty alleviation, and encouraging designers and design machines We should continue to invest in the great cause of Rural Revitalization and make greater contributions.



At the same time, the design week will hold "urban renewal" theme exhibition and forum to link the past and present of Beijing, let more people pay attention to the characteristic cultural symbols of Beijing Hutong, the application for World Heritage and the protection of the old city, focus on the renovation of old hutongs and old streets, and improve the quality of life of the people.



Dong dianyi introduced that the design week will also launch new logo design and visual image, taking Beijing as the creative origin, integrating history and tradition, development and future, city and life, science and art into graphics, implying that the design week has unlimited creativity. (end)