Source: China Trade News
Economic globalization provides a broad market for Chinese private economic enterprises to go overseas, and emerging markets continue to emerge, with huge demographic dividends and market growth space. With the rapid development of China's digital economy, Chinese digital economy enterprises with a global vision and strong strength have burst out with a strong will to "sail out to sea".
As domestic Internet users are close to saturation, market mining is relatively sufficient, and market competition is becoming increasingly fierce, external expansion has become an inevitable choice for Chinese digital economy companies. At the same time, the fierce domestic market competition environment and perfect infrastructure have already forged a digital economy enterprise with strong competitiveness, and its operation and innovation capabilities have already surpassed the simple imitation stage. It can be said that China's digital economy enterprises are changing from chasers to surpassers.
General Secretary Xi Jinping has emphasized many times: "Economic globalization is the trend of the times. Although there have been many adverse currents and rapids, the direction of economic globalization has never changed and will not change." "In today's economic globalization, there is no isolation from the world. An isolated island. As residents of the global village, we must establish a sense of community with a shared future for mankind.”
At the same time, the state also encourages digital enterprises to go global. On January 16 this year, General Secretary Xi Jinping's important article "Continuously Strengthening, Optimizing and Expanding my country's Digital Economy" published by the magazine "Seeking Truth" pointed out that we must stand in the overall situation of coordinating the strategy of the great rejuvenation of the Chinese nation and the world unprecedented in a century. At the height of the changing situation, we need to coordinate the two major domestic and international situations and the two major issues of development and security.
Although a series of financial services, import and export support and other policies issued by the state have provided a reliable policy guarantee for promoting digital economy enterprises to go overseas and foreign trade exchanges. However, while vigorously promoting the process of going overseas, Chinese digital economy enterprises still face many challenges when going overseas. Under the current situation, government assistance is especially needed.
For example, since June 2020, the "blocking" of Chinese products by the United States, India and other countries has intensified, and relevant policies have been introduced intensively, with the Internet industry bearing the brunt. In some countries, high inflation, insufficient government financial resources, and corruption have seriously affected the economy. Chinese companies going overseas may have their funds frozen and companies closed overnight.
In addition, the transformation process from a local enterprise to an international enterprise is bound to be accompanied by the internationalization of the enterprise's talent strategy. On the one hand, we are recruiting foreign employees, and now there are more than ten African employees in our Panshi headquarters. On the other hand, how to use local people to manage local people is a difficult problem for enterprises to set up branches overseas. Cross-border management is a process of cultural export and Chinese spirit export. Whether or not to recruit the "right people" is crucial for companies going overseas, and it is also a big challenge.
Furthermore, in countries with non-strong currencies, affected by factors such as politics and international commodity prices, the exchange rate generally fluctuates greatly. Therefore, the biggest business risk of private enterprises going overseas lies in exchange rate and inflation. In Nigeria, Congo and other countries, it is difficult to exchange U.S. dollars through official channels. After making profits locally, companies are in a passive state when they need to purchase domestic materials and technologies.
Feeling the huge market of mobile Internet in foreign countries, Panshi Group, a global digital economy platform, began to deploy digital business along the "Belt and Road" very early. As a leader in "going out", Panshi Group has established subsidiaries in nearly 30 countries around the world. branch. At present, Panshi has a total of nearly 5,000 employees at home and abroad, including more than 2,000 overseas employees. The strategic layout of the global market is still rapidly continuing.
Panshi's overseas business mainly includes two sectors. Rockyplay global digital culture overseas platform was established in 2014 and is headquartered in Hong Kong. It is committed to building an interactive platform of "content + social interaction", providing digital entertainment such as reading, games, and videos to global users. A new social product as a whole, to build a virtual social network for young people.
In addition, the digital technology sector is rooted in Africa, deeply integrating artificial intelligence with business scenarios, providing intelligent anti-fraud, big data risk control, AI computing vision and system construction and maintenance services for financial institutions, Internet industries and e-commerce platforms. , bringing China's advanced technology and digital concepts to Africa, a young and vibrant digital continent.
Panshi believes that building a bridge for communication with relevant government departments in overseas countries is one of the solutions. By building an inter-governmental communication platform, providing policy services such as projects, domestic and overseas financing, taxation, capital and other policy services and personalized counseling services, establishing a rapid response mechanism for policy appeals and a policy risk joint construction mechanism, we can timely provide "going out" private enterprises. All kinds of excellent and preferential policies. Organizing relevant companies to exchange overseas talent strategies, build a bridge for overseas talent recommendation and recruitment, and also help companies solve the problem of talent shortages. In countries with non-strong currencies, it is hoped that China's four major foreign banks can realize RMB settlement as soon as possible. Moreover, state-owned banks can use local currency to invest, and their performance and anti-risk capabilities are far better than private enterprises.
At present, my country is accelerating the promotion of global economic and trade exchanges. In order to accelerate Chinese digital economy enterprises to go overseas, local governments and trade promotion agencies should adopt a more open and inclusive attitude, encourage enterprises to explore and innovate boldly, and promote the high-quality development of digital trade. my country's digital economy is an open highland for foreign cooperation.
(The author is the chairman of the board of directors of Panshi Group)
