The first online Canton Fair has shown "cloud" advantages

The production line of Guangzhou Hutou battery group Co., Ltd. (hereinafter referred to as "Hutou company") is expediting the production of a batch of orders from African purchasers. In a few months, this batch of tiger head batteries will embark on a journey to Africa.

High temperature is the most dangerous enemy of batteries, especially in Africa, wher the temperature is 40 ℃. As one of the hottest and saltiest sea areas in the world, the red sea once became a curse that battery brands in the world had to cross in Africa. Many brands failed to withstand the high temperature and high salt environment.

"The Red Sea has high temperature and high steam salinity. Our unique technology and leak proof formula not only ensure the safe transportation of batteries across the Red Sea, but also are quite stable after arriving in Africa." Jian Weiyi, general manager of Hutou company, told reporters of the 21st century economic report.

Many foreign trade enterprises like Hutou company have won rare orders during the current Canton Fair. Affected by the epidemic situation, the 127th Canton Fair was held online, with nearly 26000 exhibitors "on the cloud", displaying more than 1.85 million export commodities, and hundreds of thousands of buyers from all over the world talked about business in the cloud.

On the afternoon of June 24, the 10 day 127th Canton Fair came to an end. A new foreign trade innovation experiment of structural design and process reengineering makes people see the development trend of deep integration of online and offline Canton Fair, and also makes people full of hope for the future development of Canton Fair.

"Cloud" exhibition advantages break out

During the Canton Fair, exhibitors displayed in an all-round way on the Internet for 10 × 24 hours. Enquiries and orders came from the "cloud". Enterprises opened up new customers through global display. Purchasers from all over the world can find the desired source of goods without leaving their homes, ensuring the stable supply of goods.

As a technical service provider of "online Canton Fair", Tencent has set up a team of thousands of people, involving five business groups and 22 departments to support the online fair. It has opened up a reference path for cloud exhibition, and has also activated new momentum for global industrial chain and supply chain in special period.

As early as before the opening of "online Canton Fair", Guangzhou textile industry and Trade Enterprise Group Co., Ltd. made preparations. Guan Yong, its deputy general manager, told the 21st century economic report that in March, the textile group set up its own tit online exhibition hall to create a never ending Canton Fair. "We hope to show the comprehensive strength and competitive advantage of the group in an all-round way through live broadcasting, building VR booth and other forms."

Guan Yong shared a "happy event" at the current Canton Fair. Originally, he met a Mexican titanium dioxide customer at the last Canton Fair, but the customer's trust in the company was not high. Guangzhou textile industry and trade enterprise group seized the opportunity of the "cloud" development of the Canton Fair. By inviting him to watch in the live broadcast room in advance, Guangzhou textile industry and trade enterprise group showed him the company's upstream and downstream products and fully introduced the company's market in America.

"Through intuitive feelings and comprehensive understanding, the other party's confidence has greatly increased. We stayed up late to watch the live broadcast across time difference, and communicated product details with the sales team through video chat. We seized the opportunity and converted it into new orders." Guan Yong is very happy about this.

Zhou Hong, general manager of China Electronics import and Export Zhuhai Co., Ltd., told the 21st century economic reporter that through dozens of live broadcasts, the company welcomed more than 1000 customers to watch the exhibition in the first five days and received many customers' intention orders in the background. She revealed that the company has just signed hundreds of product contracts with tens of millions of euros recently, "signing the contract is soft.".

However, not all foreign trade enterprises can get "admission tickets" to participate in the Canton Fair.

How to solve the problem of obtaining overseas orders for small and medium-sized foreign trade enterprises? This year's Canton Fair signed a cooperation with dunhuang.com, a domestic cross-border e-commerce B2B export platform. Dunhuang.com and the 127th Canton Fair jointly launched the activity of "synchronous Canton Fair, enjoying business opportunities around the world", so as to stimulate more export enterprises to participate in and benefit from it, and accelerate the recovery of foreign trade industry.

Small and medium-sized foreign trade enterprises only need to pass the audit, they can take advantage of the products put on the shelves in the special zone of Dunhuang net, and obtain the flow resources of both Canton Fair and Dunhuang network. Taking Shenzhen Longxiang communication as an example, this export trade enterprise, which acts as an agent and sells mobile phones and peripheral products made in China, has made a lot of achievements in this Guangzhou Fair.

Zhang Shujun, director of cross border online Longxiang communication, told the 21st century economic report that nearly 80 products of Longxiang communication were online, and entered the mode of "live with goods" in the live broadcasting Hall of dunhuang.com. A 60 minute live broadcast brought 11872 hits and 23 orders.

"The total amount of orders obtained in 60 minutes is more than half of the company's daily sales in peak season. The first time we "electrocuted" the Canton Fair, we got the flow and saw the flow transformation, which is the charm of the Canton Fair on the cloud. " Zhang Shujun said frankly.

Looking forward to online + offline complementary advantages

The 21st century economic reporter learned from the official website of the Canton Fair that the 128th Canton Fair is to be held in mid and late October. The specific form of the fair will be determined according to the global epidemic situation and domestic epidemic prevention and control requirements.

Li Xiaozhong, the marketing director of Guangzhou Panyu giant automobile audio equipment Co., Ltd., told the 21st century economic report that compared with offline, the cloud based Canton Fair has saved a lot of exhibition preparation costs, manpower and materials, but there are also some places that are difficult to control. "This online mode is the first time after all, and there is great uncertainty in the transaction process. We still hope that the epidemic situation will improve in mid and late October and participate in offline exhibitions."

At the same time, many exhibition enterprises interviewed believe that the 127th Canton Fair may become an exhibition industry