Entering the Expo makes Sino Russian economic and trade cooperation more "sweet"

Xinhua news agency, Shanghai, November 8 (reporters Gao Chunxiao and Fang Junwei) "this is ice cream with fruit puree, chocolate and cheese flavor, as well as sweet cones and cheese sticks." in the Russian pavilion of the fourth China International import Expo being held in Shanghai, Kajia, a staff member of svelta brand, was busy preparing to try samples while introducing to the audience.

Russia Pavilion of the 4th China International Fair. Photographed by Xinhua News Agency reporter Gao Chunxiao

In the Russian pavilion of this Expo, an endless stream of visitors came to taste Russian "sweetness". "Our products are made of pure milk without trans fat and vegetable oil," said Olga gubina, general manager of svetra Trading (Shanghai) Co., Ltd.

Gubina told reporters that the svelta brand established a branch in Shanghai in 2019 and participated in the second China International Food and Beverage Exhibition (China Food Exhibition) held in May this year.

"Russian dairy products are very famous. The ice cream taste is not extremely sweet, but delicate, which can be accepted by Chinese consumers," Hu Xiaozhou, an audience who came to the booth to taste, told reporters.

Olga gubina, general manager of svelta Trading (Shanghai) Co., Ltd., prepared a sample for visitors at the booth on July 7. Photographed by Xinhua News Agency reporter Gao Chunxiao

Russia has participated in the Expo for four consecutive sessions. At this fair, more than 30 Russian enterprises were distributed in food and agricultural products, consumer goods, automobiles and other exhibition areas, of which more than 20 were food and agricultural products enterprises.

IMEX, a chocolate sauce manufacturer, also participated in this year's Chinese food exhibition, and came to the Expo again. "We are very optimistic about China's market prospects and hope to find reliable partners through the Expo," Alexei gabrilov, general manager of Russia IMEX, told reporters.

"Russian meat, dairy products, ice cream, vegetable oil and other food and agricultural products are very popular in China." barsunayev, head of the representative office of the Russian export center in China, said that the fair not only provides excellent opportunities for Russian enterprises to display their products in China, but also helps Russian enterprises understand the Chinese market and find their own positioning, which is very important.

The reporter also saw in the exhibition hall that almost every exhibitor printed a QR code to promote the brand's e-commerce sales channels. "Besides the tiktok super cooperation, we are also promoting sales promotion on Tmall, Jingdong and Jo Yin," Gu bin Na said.

"With the rise of new media e-commerce, Russian goods have more room for growth online," Tao Sha, general manager of Heihe Russia pinduo Trading Co., Ltd., which is engaged in Sino Russian cross-border e-commerce, told reporters.

Russia's business representative to China dakhanovsky said that in recent years, Russian agricultural products and food have become one of the important growth points of Russia's exports to China. With the development of e-commerce, the food trade volume between the two countries is expected to continue to grow.