Taizhou medical Expo: Innovating the new mode of exhibition service and building a new highland of h

The 12th China (Taizhou) International Pharmaceutical Expo, sponsored by the China International Chamber of Commerce and the Chinese society of traditional Chinese medicine, will be held from September 11 to 13. Recently, with the rebound of the domestic epidemic, the Organizing Committee of Taizhou medical Expo has actively promoted the innovation of a new exhibition service model, promoted the development of an online display platform, and worked hard to build Taizhou medical Expo into an international exchange and cooperation platform for high-quality and high-level health industry online and offline.

1、 Establish an online + offline integrated synchronous exhibition mode. Build an online exhibition hall on the cloud, and use VR new technology to display all the booths of the offline Taizhou medical Expo with 40000 square meters online with 720 ° VR panoramic 3D technology. Each booth VR can be embedded with functions such as exhibitor introduction, company honor, product introduction, online negotiation and online recruitment (which need the cooperation of enterprises), so as to provide visitors with staying at home, Immersive exhibition viewing experience.

At the same time, collect relevant big data such as exhibitors, buyers and visitors online, provide effective and accurate decision-making basis for offline exhibitions, attract high-level merchants to participate, make every effort to build a high-end communication platform, and constantly expand the influence and brand popularity of the medical Expo in the pharmaceutical industry at home and abroad.

2、 The online platform innovated and launched the column "VR factory inspection (VR factory viewing)". VR factory inspection is to present the offline strength of participating enterprises in Taizhou medical Expo in the form of 720 ° panoramic VR with the help of VR panoramic technology, including factory aerial photography, overall factory scale, workshop, production equipment, warehouse, office, product exhibition room, exhibit display, enterprise publicity and other scenes, which are integrated into a panoramic VR through virtual reality technology, Let buyers experience the scene of the enterprise, help buyers and sellers build trust and promote both sides to reach a transaction more quickly.

Buyers can scan the code offline, directly and remotely inspect the factories of relevant exhibitors, and help buyers selec high-quality, satisfactory and assured factories and products. VR factory inspection is an enterprise's clear expression of its real ability in a cost-effective production method to attract buyers who are really suitable for itself. Meet the buyer's "seeing is believing" and reduce the buyer's heart gap. According to the data analyzed by the authoritative data website and through the service of "VR factory inspection", the transaction effectively promoted is 2.2 times that of the traditional transaction mode.

During the current epidemic rebound, "VR factory inspection" truly enables the exhibition to take the lead and enterprises to play the leading role, and earnestly consider the long-term development of enterprises, so as to make this Taizhou medical Expo not only wonderful, but also effective.

3、 Through the online exhibition platform of Taizhou medical Expo, the functions of online exhibition, live broadcast and playback of the opening ceremony, online conference, VR exhibition viewing, online consultation and enterprise docking are realized to attract domestic and foreign buyers to gather in the cloud for online procurement. Attract professional visitors at home and abroad to visit online, break through the limitations of time and space, prolong the exhibition cycle, enlarge the exhibition effect, and bring more business opportunities to the exhibition.

Taizhou pharmaceutical high tech Zone (China Pharmaceutical city) is the first national pharmaceutical high tech Zone in China, committed to building a "China's first and world-famous" medical and health city. It is a biomedical industry core area, comprehensive reform pilot area and transformation and upgrading pilot area mainly built by Jiangsu provincial Party committee and provincial government. By the end of 2020, more than 1200 pharmaceutical and health enterprises have gathered in the area, including 14 well-known multinational enterprises such as Boehringer Ingelheim, and are striving to build a biomedical industry base with the largest scale and the most perfect industrial chain in China.

Transferred from: Official Website of the 12th China (Taizhou) International Pharmaceutical Expo