Entering the second quarter, the prosperity of my country's service industry has shown a rapid recovery trend, and the industry's confidence in future economic recovery and epidemic prevention and control has further improved. The convention and exhibition industry has gradually resumed its smooth operation in an all-round way. Organizers, venues, and service providers have entered a "busy" state. The convention and exhibition industry has changed from the past "confused" scene, but "seeking recommendations" for professionals to speed up the resumption of the exhibition. Dynamic efficiency. As a result, the "lack of people" in exhibition companies has become an urgent common problem.
According to calculations by the Data Center of the Ministry of Culture and Tourism, in 2021, 230 million people will travel domestically during the May 1st holiday, an increase of 3.2% on a comparable basis over the same period in 2019; domestic tourism revenue will be 113.23 billion yuan, compared with 2019 on a comparable basis. A decrease of 23% over the same period. From the data point of view, although tourism is very popular, people's spending power and willingness to consume have not improved significantly, indicating that the negative impact of the uncertainty of income growth caused by the epidemic is still continuing.
Promote the exhibition industry by tourism data. Under the epidemic, the service industry has become the most severely affected industry, and the convention and exhibition industry is even more serious. After the outbreak of the epidemic, some large companies had to cut wages and lay off employees due to the pressure of labor costs; many small and medium-sized convention and exhibition companies disappeared without the pressure of the epidemic, and employees in the convention and exhibition industry had to switch jobs to survive. What’s more serious is that for a long time, the lack of human resource reserves in the convention and exhibition industry has been a major weakness. After the outbreak, the convention and exhibition industry was forced to press the "pause button", which led to the irreversible loss of employees in the convention and exhibition industry and increased human resources. The problem of insufficient reserves has led to the dilemma of large-scale "lack of people" among the main body of the exhibition market.
On May 7, the first China International Consumer Goods Fair opened in Haikou. Xinhua News Agency published a news report stating that “The Consumer Fair, together with the Canton Fair, the Service Trade Fair and the China International import Expo, formed a national-level exhibition wher China took the initiative to share development opportunities with the world. matrix'".
It is worth noting that the "Convention and Exhibition Matrix" has increased the presence of second-tier cities. Since the report of the 19th National Congress of the Communist Party of China put forward the “Urban agglomerations as the main body to build a coordinated development of large, medium and small cities and small towns,” the trend of employment from first-tier cities to second- and third-tier cities has become increasingly obvious. The author's analysis found that in the next five years, with the maturity of the second and third-tier exhibition industry and the advantages of the talent policy, employment opportunities will increase substantially, and this trend of mobility of exhibition practitioners will also emerge.
According to the "Statistical Report on China's Exhibition Data" by the Conference and Exhibition Economic Research Association, during the "14th Five-Year Plan" period, the area of newly opened exhibition venues will reach 40% of the existing stock. The demand for future employees in exhibition venues can be seen. The “Regulations on Promotion of Convention and Exhibition Industry in Xiamen Special Economic Zone”, which came into effect on March 1 this year, clearly stated that organizers, venue units and convention and exhibition service units are encouraged to introduce high-level and in short supply of convention and exhibition talents from home and abroad, resulting in intermediary fees, housing subsidies, Expenses such as resettlement expenses are included in the cost according to the regulations, which has sounded the clarion call for the competition for exhibition talents.
It is undeniable that the epidemic has accelerated the process of reshuffling the exhibition industry and accelerated the survival of the fittest in all aspects of the industry structure, market players, and employees.
What is gratifying is that with the loss and turnover of convention and exhibition employees, the convention and exhibition industry has absorbed a large number of cross-industry talents with the transformation of new capital, new business forms, and new models. The author believes that the convention and exhibition industry will be full of new vigor and vitality, and employees will reach a new dynamic balance in the inflow and outflow process, realize the renewal and iteration of human resources in the convention and exhibition industry, and finally form a human resource system that is more in line with the dual-cycle development pattern.
Source: China Trade News
