Under the premise of strict implementation of hygiene and epidemic prevention standards, the offline exhibitions of Beautyworld Japan Fukuoka and Texworld Evolution Showroom Paris were successfully held , Provides an opportunity for industry professionals to communicate face-to-face. In Germany, in the face of a series of impacts brought about by the new crown epidemic, Messe Frankfurt connects the global market in the form of online exhibitions, and continues to provide customers with high-quality services during special times.
As the first stop of Messe Frankfurt's global offline exhibition in 2021, the Fukuoka International Cosmetics, Hairdressing and Health Care Products Exhibition successfully brought together 122 exhibiting companies to showcase their products and services. The exhibition is a professional beauty event in the local leading industry, attracting 3,818 visitors to the exhibition to experience the latest trends and products in the cosmetics, perfume, personal care and health fields.
Mr. Ma Fukang, President and CEO of Messe Frankfurt, said: “As the organization of trade fairs, Messe Frankfurt is still unable to carry out offline business in Germany. We cannot predict the future trend of the epidemic. We can only use a rigorous attitude. Right now. Last year we restarted offline exhibitions in the Chinese market, but this year we have made a new breakthrough. Under the premise of strictly implementing the local health and epidemic prevention policies, we resumed holding offline exhibitions in Japan and France . "
Mr. Bao Sifeng, Managing Director of Messe Frankfurt Asia Holdings Co., Ltd. said: “The successful holding of these events shows that even under the epidemic situation, there is still the possibility of holding exhibitions in Japan. The Fukuoka International Cosmetics, Hairdressing and Health Products Exhibition in Japan is Osaka The sister exhibition of Beautyworld Japan West (Beautyworld Japan West), the latter was successfully held in December 2020, with a total of 224 exhibitors and over 22,000 visitors participating."
The Paris International Fabrics and Accessories Exhibition (Spring/Summer), France, the audience responded enthusiastically, sending 3,235 inquiries to exhibitors
At the Paris International Fabrics and Accessories Exhibition (Spring/Summer) held in Paris in February, more than 500 buyers and experts from the fashion, textile and apparel industries gathered in the Atelier Richelieu showroom in Paris to discuss trends in spring and summer 2022. This exhibition displays more than 2,500 carefully seleced samples, provided by 75 international manufacturers from 10 countries. The organizer has implemented an appointment system, allowing a large number of industry-related people to enter the venue in time. This measure effectively ensures the health and safety of the participants, and at the same time allows the audience to directly contact the exhibitors on site. According to statistics, there were 3,235 inquiries, information consultations and orders from the audience.
Mr. Frédéric Bougeard, President of Messe Frankfurt France, said: “In addition to providing a platform for industry professionals to communicate face-to-face, this exhibition also includes an inspiring fashion trend release to share market orientation with the industry. The future of clothing industry procurement Demand will become more and more regular, and the industry is eager to have more regular exchanges like this event. We think it is very necessary to hold these exhibitions at the same time."
Frankfurt online Fair for Environmental Concept Clothing and Fashion Accessories (Neonyt on Air) and Frankfurt International Bathroom Equipment, Building, Energy, Air Conditioning Technology and Renewable Energy online Exhibition (ISH digital)
In view of the German government's policy control that it is impossible to hold offline physical exhibitions, Messe Frankfurt will strive to expand online platforms to ensure that customers can communicate with each other through digital communication during the epidemic. In mid-January, the group used the Frankfurt environmental protection concept clothing and fashion accessories exhibition (Neonyt) social platform to invite customers online to participate in the "Neonyt on Air" series of online lectures and seminars, in-depth discussions on the latest achievements in the sustainable development of the fashion and textile industry. Frankfurt International Bathroom Equipment, Building, Energy, Air-Conditioning Technology and Renewable Energy Exhibition (ISH) as HVAC A benchmark exhibition for the water and water industry will be held online for the first time from March 22 to 26. At that time, industry professionals will gather on a digital platform to showcase the latest products and innovations, discuss trends, and expand the business network. This time The core themes of the online exhibition include "Air: an element that humans rely on", which will focus on ventilation technologies that can effectively reduce the concentration of COVID aerosols in indoor air. Another main topic will focus on "bathroom health", including bathroom dirt. And bacteria resistant surface, wireless device and high sanitary standard bathroom.
Mr. Ma Fukang said: “We are fully aware that face-to-face communication is irreplaceable. Although we cannot hold offline physical exhibitions at present, we are still actively exploring various possibilities and trying our best to continue to develop business network opportunities for our customers during the epidemic. Promote the development of all walks of life."
