The 11th Global Private Label Products Asia Exhibition and the 2nd Retail Fresh Foods Exhibition will be held at Shanghai New International Expo Center from March 2 to 4, 2021. As a well-known annual event for the Asian retail industry's own brand, PLF will gather professional buyers and professional audiences such as supermarkets, retail, fresh food, convenience stores, department stores, and food. The exhibition area is 70,000 square meters; there are more than 100,000 single products on display, and it is expected that 30,000 professional visitors will come to the scene to observe.
The Organizing Committee of the 11th Global Private Label Products Asia Exhibition disclosed that based on the eager desire of retail buyers to develop private brands, there are too many industry buyers who have registered for the PLF exhibition: Yonghui Supermarket, Hema, Famous merchants such as Meiyijia, China Resources Vanguard, JD, Pangdonglai, MINISO, Baicaowei, etc. This year's PLF professional buyer list covers all walks of life, and all come from high-quality counterpart buyers sought by the organizer. This exhibition will help buyers to further develop their own brands. At the same time, a number of industry summits and forums will be launched to allow experts and entrepreneurs to explore the future development of China's own brands.
With the theme of "Private Brands Going Against the Market" as the theme of the 11th Global Private Brand Products Asia Expo, it strives to enhance the core competitiveness of China's retail industry and broaden new categories for new markets. It is reported that the new exhibition area set up at the exhibition highlights a new plan different from the previous one, and a new procurement scene with the theme of community group buying and e-commerce has been added. The exhibition is a comprehensive upgrade of its own brand selection (Golden Star Award), which sets an example in the industry. Several matchmaking sessions will enable online and offline linkage modes to focus on creating a new retail ecosystem.
(Source: China Exhibition Comprehensive Report)
