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European multinational enterprises are full of confidence in the Chinese market

Date:2022-08-11  Hits:98
The financial reports for the first half of this year recently released by several European multinational enterprises show that, against the background of the impact on the global economy caused by repeated COVID-19 epidemic, supply chain disruption, energy price rise and other factors, these multinational enterprises still achieved revenue growth in the first half of this year, and their performance in the Chinese market is particularly outstanding. This has injected impetus into their continued expansion of investment in the Chinese market.


China's market performance is not bad

In the first half of this year, European automakers achieved outstanding sales results in the Chinese market. Volkswagen Group said that China is its second largest and fastest-growing pure electric vehicle market. In the first half of the year, Volkswagen delivered 63500 pure electric vehicles to Chinese customers, more than three times that of 2021. In addition, BMW's sales of pure electric vehicles in China in the first half of the year increased by 74.8% year on year. According to the financial report of Mercedes Benz, in the first half of the year, the company delivered 985200 passenger cars worldwide, of which 355800 were delivered in the Chinese market. According to the financial report of ZF, a German automotive technology supplier, in the first half of the year, the company achieved sales of 4.05 billion euros in the Asia Pacific region led by China, showing strong performance in terms of profit and free cash flow.


BASF, a German chemical giant, realized a turnover of 6.17 billion euros in Greater China in the first half of the year, an increase of 11.5% year on year.



In terms of consumer goods, the British FMCG company Lijie said that the strong growth of the Chinese market has driven the sales growth of some disinfection products, and the sales of vitamins, minerals and supplements in the Chinese market have also performed well.


French beauty giant L'Oreal's sales in emerging markets in the first half of the year were particularly strong, and China's North Asian market grew by 10.5% year-on-year.


Danone, a French food company, reported a sales revenue of 13.3 billion euros in the first half of the year, up 7.4% year on year. In the second quarter, the infant formula business in the Chinese market achieved medium to high single digit growth.



Continue to invest in the Chinese market


China's huge consumption capacity, perfect manufacturing industry cluster and reasonable resource factor allocation have not only helped European multinational enterprises to achieve performance growth, but also strengthened their confidence in investment in the Chinese market. The charm of the Chinese market continues to form a strong attraction for them.


Ke Haozhe, director of ZF group, said: "the group's fourth R & D center in China, Guangzhou Technology Center, broke ground this spring. In addition, in the first half of the year, we launched several key projects in various fields."

In July this year, BASF Group made an investment decision to comprehensively promote its integrated base project in Zhanjiang City, Guangdong Province. The project is progressing steadily and on schedule. By 2030, the investment will reach 10 billion euros. The Group expects that by 2030, two-thirds of the global chemical production increment will come from China.


Standard Chartered group said that China's business income in the first half of this year was the best performance in the same period, and China will provide important strategic opportunities for Standard Chartered in the next few years. Standard Chartered will seize the opportunity and continue to invest in the Chinese market.


Olanzi, a large discount retailer in Germany, said in July that it was considering further expanding its business in China and planned to open at least 100 new stores. "China is and will be one of the most attractive markets," said Roman rasinger, managing director of oloqi China He was deeply impressed by the personalized services, digital marketing, diversified channels and fast delivery provided by China's online market.
 
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